From a doctor's point of view, I would like to be able to diagnose medical conditions before they even appear. This way I could avoid a lot of suffering related to death, and maybe even prevent premature death. From the patient’s perspective, I would like his or her life to be longer and of the highest quality. From a purely economic standpoint, it is much more economical to prevent illness than to treat it. The first and second causes of Illness and death in developed countries are cardiovascular disease and cancer. Caring for these patients puts a huge financial burden on healthcare systems and insurance companies all over the world. In many studies over the past few years, there has been shown a clear benefit of preventive medicine and improving quality of life over just focusing on treating the disease.

So why is medicine not being done properly and to its full potential?

I suppose the full answer to this question is quite complex, but the consensus on it is very simple to describe. Health systems in developed countries are full to capacity and with a growing number of doctors' queues, hospitals and other medical facilities are far beyond their ability to cope and adapt. Better medical services mean a steady increase in life expectancy and consequently an increase in consumption of health-related services. This cycle cannot be ignored. Bottom line, traditional health systems, all over the world, simply do not have the resources – especially time and manpower, to cope with the huge increase in the demand for health services. That fact is only going to get worse in the future. But that's not the whole picture. There is another dimension to this issue that is often neglected by healthcare providers, and countries. And that's the patient's point of view.

Most of us are just not used to thinking about future planning for our health. We are constantly worried about the present – how we feel today. Sometimes we think about our health problems and what affected our close family in the past. But most of us, for various reasons, simply do not bother ourselves with future health planning. We rarely ask ourselves questions like – what diagnostic tests should I do next year, in three years or in five years, to preserve my health. This is why most of us go through life in the clear hope of not being sick, but without actually planning how to do so. One reason for our behavior is the erroneous assumption that diseases are a fact of life and that being sick can be prevented by an act of faith. This perspective must change! It is true that not all diseases can be prevented. And it is true that not all goals for improving quality of life can be achieved.

However, it has been known and proven that early diagnosis can prevent much of the disease. It is well known that changing lifestyles and certain treatments can significantly improve quality of life and contribute to disease prevention. This is when Clever Medicine comes in. By planning the health of each individual combined with cutting edge treatments, the patient's quality of life is improved.

This is the right way to treat healthy and sick people. And that's why we are called Clever Medicine.